Nextipedia - Your Retail Media Navigators

Retail media ‍activated

Enter a new frontier of media monetization, with our team guiding your vendor, publishing, retail, or CPG operation.

An evolving landscape needs an expert guide

a boutique approach

Work with media veterans

Unlike large firms, you'll work hands-on with our team of senior leaders. For over 25 years, they have been building, scaling, and shaping retail media long before it became mainstream.

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Embedded Activation

Full-service support

We don't just consult, we actively help you build it. From strategy, product, engineering, sales and business development, to GTM, media buying & operations.

build an ecosystem

Holistic problem-solving

Retail media is a system, not a silo. Our work blends market dynamics, technical architecture, product development, business transformation, and operational activation.

Learn How

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What we do - Our services

Senior Led, End-End Solutions

Business & Product Strategy Technical Integration Go to Market Technical Product Management Media Buying

A holistic approach

We partner closely with leadership teams to shape business and product foundations to scale retail media and commerce platforms.

Rather than optimizing individual features or tools in isolation, we define the broader play: strategy, product direction, organizational design and how the business will evolve as the market matures.

This includes guiding decisions around platform strategies, organizational structure, change management, and revenue model evolution, ensuring growth doesn't come at the expense of long-term value creation.

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Designed for flexibility and scale

Our in-house, full-stack engineers help organizations integrate retail media and commerce technology into existing systems without disrupting core operations.

We prioritize interoperability, visibility and future flexibility through connecting ad servers, order management systems, data platforms and internal workflows in ways that support evolving media business models.

Thoughtful integration means we preserve what already works while enabling new capabilities without creating technical debit or operational bottlenecks.

From product to revenue

We bridge product, marketing and sales, ensuring offerings are understood by the right buyers, sold the right way, and supported by processes that scale beyond early traction.

This includes: defining product positioning, buyer segmentation, and sales enablement motions.

Rather than focus on individual campaigns or one-off launches we design go-to-market systems to support sustainable growth as products and markets evolve.

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Clarity from concept to launch

We act as connective tissue between business objectives, product vision and technical execution.

Our work ensures complex media projects move from concept to market with clear requirements, aligned stakeholders and disciplined delivery.

Business goals are translated into tangible technical specifications, helping to reduce organizational friction and product misalignment as launch dates approach.

Applied insight, disciplined execution.

We support media buying as an extension of strategy, grounded in performance goals and informed by data and broader business objectives.

We focus on how media is planned, executed, and optimized across retailers and key channels. This means managing offsite, on-site and in-store with a unified framework to ensure investments are measurable and intentional.

Rather than operating in a silo, we connect buying activity to ROAS optimization, audience strategy, and long-term feedback loops to maximize performance.

We unpack the most confusing topics in media

Hosts Tom Limongello, Todd Sawicki, and Scott Messer dive deep into the world of technology, media, and business growth, joined by guests across the media world.

Featuring industry leaders from these leading brands, and more.

WHAT WE DO

Our team of experts will be with you every step of the way.

MAKING AN IMPACT

Ready to level up your business too?

We've helped some of the most notable industry names transform, modernize, and simplify their businesses.