The Middlemen Blog

We write about the biggest trends in retail media as well as recap some of our podcast episodes which feature guests from leading retailers, brands and tech vendors.

🪄 Retail Media is already in its Orchestration Era
Retail Media’s Next Act Isn’t About Owning Data — It’s About Conducting It

Beyond the Grid: Who’s Pushing Retail Media Into the Brand Era?
Retail media’s future isn’t about clicks—it’s about who can turn digital surfaces into storytelling platforms. Criteo, Kroger, and Amazon are leading the way onsite, in-store, and offsite.

Kroger at the Krossroads
Will Kroger follow Amazon’s Data-Driven Marketplace or Walmart’s Walled Garden?

Retailers Need a Super Bowl Strategy, Not Just a Star Player

Putting Retail Media and CTV together is like forcing the marriage of Taylor Swift and Travis Kelce…it wouldn't last two years

Thank you to our '24 guests!
Did you miss any of these pods in 2024? Have a look on our page The Middlemen Podcast to find both the short clips and links to the full episodes. There's no paywall and no ads to stand in your way of leveling up your knowledge of what's happening in retail media.